Old Man Winter Bike Rally and Run

If you live in Colorado and love to run and cycle, you have likely heard of the Old Man Winter Rally. The event was created to showcase Boulder, CO’s wonderful winter gravel grinding. I picked up the orders to completely rebrand the Event in 2018 with a full roll out in 2019. From our strategy came a new logo, color package, brand guidelines and typography. Each year the vibe changes but the core stays the same. Below are some over my favorite designs from past years.

Keywords: Digital, Marketing, Branding, Advertising, Logo, Magazine, Management, Identity, Website, Animation, Special Event, Experiential Marketing